PinnedPatrick GeiderThe Brilliance Behind Tesla’s BrandMost people see a company’s brand as its products and appearances but there is much more below the surface…9 min read·Feb 26, 2020----
PinnedPatrick GeiderWhat is a brand? A brief historyUnderstanding the origins of the word brand can help demystify what the word now means.4 min read·Jan 21, 2021----
Patrick Geider1 Principle And 3 Methods For Choosing Great Brand ColoursLeverage the subconscious impression of colour for your brand4 min read·Feb 25, 2021----
Patrick GeiderAre students better off freelancing through Fiverr or independently?Fiverr provides a planform that eliminates or minimises problems.5 min read·Oct 30, 2020----
Patrick GeiderGreat online courses for branding studentA blog on the best courses I’ve found for Tern Heads a platform connecting creative interns.5 min read·Sep 23, 2020----
Patrick GeiderinThe StartupA Strategists Guide to ContrastThe fundamental principle, of the fundamental principles of design is contrast.4 min read·Jun 9, 2020----
Patrick GeiderMinimalism isn’t the answerPast that initial point of putting more thought into your belongings and what you do, it starts to make life harder.2 min read·Jun 3, 2020----
Patrick GeiderThe stand that made Das keyboardsHow das keyboards went from a company the helps people type to a brand that helps people improve.3 min read·May 25, 2020----
Patrick GeiderThe strategist’s guide to FrameworksReducing busy work, improving results and getting projects shipped.4 min read·May 21, 2020----
Patrick GeiderThe strategist’s guide to Logo DesignA logo isn’t a brand, but it must symbolise one. Don’t see a logo as what you need to create a brand. See it as the holistic symbol of a…3 min read·May 18, 2020----