Great online courses for branding student

I’m a freelance brand designer, currently working predominantly on logo designs. It’s a fun job. I’ve always enjoyed creating small sketches, collages and models, probably because the small size allows time to be spent on the little details.

The first time I considered more than the face value of a logo was around three years ago, a little after finishing college. Whatever flipped this switch definitely got me interested, the mix of art, simplicity and symbolism stood out. With time to fill and they want to do something, I searched for a course to get me started. The first one I completed is linked below, and I am very lucky it was the first.

Mastering Logo Design Gridding with the Golden Ratio

by George Bokhua

www.skillshare.com/classes/Mastering-Logo-Design-Gridding-with-the-Golden-Ratio/774191846?via=user-profile

I believe the first time you hear something, the first person you learn from, the first thing you create, has the most significant impact on you. I am not sure if it’s a fact, but it feels true. This is why I believe I am so lucky the first logo design course I took was George Bokhua’s.

It really is a guide to mastering the process of creating a logo. From finding references, to finally adding colour. This course, and the other two of George Bokhua’s on Skillshare, are where you should go to learn how to create a logo.

For a while, after completing the courses, it felt like all I was learning about logo design was building on the framework established by these courses. But soon enough, I started to notice some missing knowledge that a logo couldn’t just be perfect from only a visual perspective. That a logo was only perfect if it aligned with the planning and reasoning behind it. This left me dissatisfied with some of the logos I previously loved and caused me to re-evaluate the merits of logos I previously disliked. I felt like I was back to square one.

In contrast to the head start in the technical process of creating logos, it was a struggle to find the information I needed to develop a framework around the planning and reasoning behind a logo, something defining what makes it good or bad. It took me two and a half years to find a couple of courses that stood out and gave me a clear framework for the missing information.

Both courses are less about the technical process of creating a logo and focus more on what occurs before and after creating a logo. The first is by another logo design master Sagi Haviv and focuses on the strategy and client process behind a logo. The second is by Paula Scher, a managing director at Pentagram and focuses more on the design side of branding as a whole, and presents alternatives to a consistent logo.

Logo Design: From Concept to Presentation

By Sagi Haviv

www.domestika.org/en/courses/1049-logo-design-from-concept-to-presentatio

Dynamic Brand Identity: Designing Logos That Evolve

By Paula Scher

www.skillshare.com/classes/Dynamic-Brand-Identity-Designing-Logos-That-Evolve/239606488?lessonsTab=on&via=user-profile

Considering the process described in these three courses, then completing the practice projects set out will provide a complete foundation in logo design, more so than any other courses I have found. And they come to a total of £17.90, that goes down to £10.90 with a free Skillsharemembership.

The above courses on logo design and branding show the potential of distributing sites like Skillshare and Domestica. However, from my experience, I have come across more stand-out from courses by independent providers. The best of these are below.

Independent Providers

For Design & Business, The Futur www.thefutur.com

The makers of the YouTube channel under the same name that most designers must have heard of by this point. If you couldn’t tell by the quality their YouTube channel, The Futur has high standards and their courses exemplify this. Perfect for those wanting to learn about creative skills or business fundamentals, forming a strong base in graphic design and branding. They also offer some great resources for freelancers and agency start-ups.

For Creative Software, I recommend Bring Your Own Laptop run by Danial Scott www.bringyourownlaptop.com

BYOL is the first place I can remember going to learn adobe software, and I still go back to this day. Originally found when looking for website design courses, this treasure trove of technical learning provides courses on introductions, new feature highlights and software mastery for 8Adobe and 2 Microsoft programs, all for a subscription of $12 a month.

For Web Design & Webflow Flux, by Ran Segall is amazing. www.youtube.com/channel/UCN7dywl5wDxTu1RM3eJ_h9Q

Whether you are getting started, learning the latest and greatest web tools or want to be charging 20k for a website Flux is the place to go. The videos and courses provided on the FluxYouTube channel are valuable and well explained. If you want to take this to another level, his paid courses look like a great option with comprehensive structures and outstanding testimonials. https://learn.flux-academy.com/

For 2D & 3D Motion, I have heard that Motion Design School is a place to go. www.motiondesign.school/collections/courses

The Motion Design School is a more recent find for me and a site I will soon be completing free and paid courses on in preparation for my final year at University. A site recommended to me by friends who say the course they’ve taken are well worth the money, being straightforward and easy follow while completing the examples

A man with a penchant for all things business, strategy and design.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The essential guide to enterprise login and sign up UX and UI

Creating a website from A-Z

[2018] Car Parking App

Smart Shades Are A Thing — And They’re Awesome

A Platform That Provides Personalized Career Guidance—a UX Case Study

Exotic Markers: ZSCM Outline Metallic Marker

Practicing Design Systems

Reflecting on my Product Design Internship with Kimoyo Fellowship

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Patrick Geider

Patrick Geider

A man with a penchant for all things business, strategy and design.

More from Medium

Making Personal Brand a Part of Onboarding and Onbranding

Could this be the start?

Front view of my profile card

10 questions that will drastically IMPROVE your podcasting skills

4 Branding Mistakes To Avoid At All Cost